â€¦furniture buyers picked up components in flat pack form from a large warehouse and assembled the products themselves in their homes? What is common practice today was unthinkable until IKEA introduced the concept in the 1960â€™s.
â€¦airlines didnâ€™t buy engines for their airplanes, but paid for every hour an engine runs? That is how Rolls-Royce transformed itself from a money-losing British manufacturer into a service firm that today is the worldâ€™s second biggest provider of large jet engines.
I was hanging with my bro recently as he tap-tap-tapped away on an amazing iPad app he’d found for evaluating real estate investments–you enter all relevant data & it produces beautiful, comprehensive projections and reports–and I thought to myself “I wonder whether there’s anything similar in the App Store for entrepreneurial types?”.
I searched around the store for keywords like business planning, and ended up stumbling upon this beautiful app called “Business Model Toolbox”.
Finding this app has revealed to me a whole world of people who are passionate about designing innovative & profitable business models.
The cornerstone of the community seems to be a book called Business Model Generation: A Handbook for Visionaries, Game Changers & Challengers, and the book itself is really a work of art, not only in terms of its design but also how it was written (over 400 contributors helped out).
I will be sharing some of the key things I find in the book, but if you’d like to have a nice synopsis in the mean time, I suggest you check the Authors@Google speech from one of the co-authors, Alex Osterwalder.
About the author:
“Alexander Osterwalder is an entrepreneur, speaker and business model innovator. Together with Professor Yves Pigneur he co-authored Business Model Generation, a global bestseller on the topic of business model innovation. His Business Model Canvas, a tool to visualize, challenge and (re-) invent business models is used by leading organizations around the world, like 3M, Ericsson, PwC, and many more. Alexander is a frequent keynote speaker and has held guest lectures in top universities around the world, including Stanford, Berkeley and HEC. He holds a PhD from HEC Lausanne, Switzerland, and is a founding member of The Constellation, a global not-for-profit organization aiming to make HIV/AIDS and Malaria history.”