A nice idea I recently picked up from a guru I follow called Dan Kennedy is the concept of resources versus resourcefulness. It is echoed by some of Peter Diamandis’s laws. Among the most common complaints / self-limiting beliefs you will find around and inside you are the following: “I don’t have the money .. “I don’t have the time .. [...]
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Here is a quick mindmap I made of the book “The Design Sprint” by Jake Knapp from Google Ventures. It explains a 5 day model for developing and launching / validating ideas. Your browser is not able to display frames. Please visit Design Sprint on MindMeister.
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People often ask me how they should launch their app or web venture, so I thought I’d share my answers here. There are two main books I recommend, the first is The Lean Startup by Eric Ries, the second is The Art of the Start by Guy Kawasaki, which he has recently re-issued as The Art of the Start 2.0. First: Videos Lean Startup 2 [...]
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From the superb book by Daniel Kahneman “Thinking Fast and Slow”. This should take 30 mins or so, a small investment that will yield a significant difference in the quality of the people you hire. Step 1: Select approximately 6 traits that are prerequisites for success in the position (e.g. technical proficiency, engaging [...]
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A bit of a technical post for search engine optimizers looking to vary their anchor text post Penguin, here is a list of random words that should be used along with a high proportion of URL links (e.g. www.domain.com becomes the anchor text). My current feeling on the ration is 25% targeted anchors, from the remaining 50% words such as [...]
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No matter what you do in life (unless maybe you’re a buddhist monk) by systematically using checklists you can eliminate errors and oversights, and improve your results. This is the main premise of the book The Checklist Manifesto by Atul Gawande. He uses fascinating examples from medicine, aviation and even VC investing to [...]
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In this post I’m going to explain a nice way of jumpstarting your adwords campaigns using the Adwords Preview Tool. This process will allow you to take advantage of optimizations established advertisers have made over years of running their search marketing campaigns. While this technique can be augmented even further by using paid [...]
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I just finished a book by Simon Sinek called “Start With Why”. The basic premise of the book is that in order to create a truly strong organization, you need to determine the “Why” (your reason for existing), from it derive your “how” (it will be achieved) and then your “what” (you will [...]
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In this post I am going to describe a technique I have found useful for finding the right sub-contractor for a job with minimal effort. Picture yourself in this situation: you have something you need done & you need to find the right person for the job. Your first step is to head over to Elance or Odesk & post a job description, [...]
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In this post I will be presenting a pattern for positioning yourself and your offer as the most important element in the deal, as opposed to your prospect. The objective of this technique is to get the target to chase you, instead of you chasing the target. Here is the pattern: We have one of the better offers in the market. Don’t [...]
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