Here is a quick mindmap I made of the book “The Design Sprint” by Jake Knapp from Google Ventures. It explains a 5 day model for developing and launching / validating ideas. Your browser is not able to display frames. Please visit Design Sprint on MindMeister.
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A bit of a technical post for search engine optimizers looking to vary their anchor text post Penguin, here is a list of random words that should be used along with a high proportion of URL links (e.g. www.domain.com becomes the anchor text). My current feeling on the ration is 25% targeted anchors, from the remaining 50% words such as [...]
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Introducing your big idea shouldn’t take more than 1 minute, says Klaff. Your target hasn’t shown interest yet, so don’t dive into the details. He recommends using a pattern called the idea introduction pattern to generate interest in the target. This pattern was developed by venture capitalist Geoff Moore in 1999. Here [...]
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An excellent infographic showing examples of calls to action in emails. Buttons with an arrow get a +20% Click-Through-Rate uplift! Source: Litmus
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Never before in the human history has there been a marketing channel quite like “Search”, which is a form of advertising provided by all the major search engines like Google, Bing and Yahoo. I am a firm believer that search advertising is one of the most powerful forms of advertising (at a fraction of the cost of other [...]
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Hi I’m Alex Azzi, a marketing aficionado and entrepreneur, and a big thanks for checking my first blog post! In this post I will be updating you on what’s been going on in my world over the last couple of years, at least since I left my job working for an online travel business in Venice. Well, since leaving my job I have [...]
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