alex azzi's blog

Who am I?

I'm Alex Azzi, I'm an entrepreneur & internet marketer living between Dubai, Beirut & London.

Recent Posts


Want to be more happy?

The study of “happiness” (happiology?) is one of my main areas of interest.  I’ve read multiple specialized books on the matter by people who’ve dedicated their lives to its study, such as: The How of Happiness: A Scientific Approach to Getting the Life You Want The Happiness Hypothesis: Finding Modern Truth in Ancient [...]


Companies that work to charge customers more vs less

“There are two types of companies: those that work hard to charge customers more, and those that work hard to charge customers less. Both approaches can work. We are firmly in the second camp.” – Jeff Bezos, CEO and Founder of I’m pleased to note that by definition, at least 2 of my companies are in line with [...]


Misjudgments explained by psychology

I came to the psychology of human misjudgment almost against my will; I rejected it until I realized that my attitude was costing me a lot of money, and reduced my ability to help everything I loved. – Charles Munger Charles Munger says, “If you want to avoid irrationality, it helps to understand the quirks in your own mental [...]