Immersive tech & AI are two areas I've developed some super powers in

I build technology that helps people become more fully human — not escape being one.

I'm the co-founder and CEO of XRWorkout, a movement-intelligence fitness company building the layer for body-first computing. We turn virtual and mixed reality into one of the most physically demanding experiences in spatial computing — hand tracking, full-body movement, multiplayer workouts, AI coaching — and we built it for the people the fitness industry usually ignores: the deconditioned, the intimidated, and anyone who never felt like a “gym person.”

I'm also the founder and executive director of the Playa AI Foundation, a nonprofit working to keep human values at the center of how AI enters our most intimate and creative spaces. Our first field laboratory is Black Rock City, where we prototype AI-assisted art, open tools, and standards meant to travel — to anyone building AI that has to earn trust.

Two exits in, I split my time between Dubai, NYC, and California. I'm drawn to the frontier — longevity, immersive technology, AI, and the edge of what's coming — but the work is always about the same thing: making sure that future has room for actual humans in it.

I build products and movements where immersive technology, AI, fitness, and human behavior meet.

My edge is translating frontier technology into experiences people can actually feel in their bodies, trust in their communities, and understand without hype. I move between product, partnerships, fundraising, storytelling, and field-building — turning conversations into demos, pilots, frameworks, coalitions, and momentum.

I'm not interested in performative transformation or one-off stunts. I build repeatable flywheels: community → proof → partnerships → capital → better product → stronger community.

The Stakes: The market for immersive fitness is crowded with novelty—but enterprises and serious partners only lean in when the tech is defensible and the experience is repeatable.

The Approach:

• Anchored in "TikTok of Movement" thesis—fast onboarding, continuous variety, habit loops
• Reduced friction with controller-free workouts
• Positioned as intersection of fitness, immersive computing, AI, and biometrics
• Maintained break-even while building toward growth

Results: Break-even operations, clear platform positioning for enterprise conversations

Key Lesson: Frictionless interaction is strategy, not UX polish.

The Stakes: When we look back on our lives, the things that endure aren’t exits or headlines—they’re the relationships we built and the people we showed up for. If you agree with that you'll agree that community is everything

The Approach:

• Built communities around shared interests in Biohacking (first in Dubai, then in VR) as well as applied AI via salons and masterminds in NYC, Dubai, Miami, London and Davos
• Designed events where people could connect with each other, not just be lectured
• Moderated and facilitated conversations based on "Jeffersonian Dinner" framework
• I treat community as a long-term relationship, non-transactional

Results:

• Durable relationships both business and personal on a lifetime scale
• People who reappear across initiatives because they feel seen and valued
• A network that compounds through trust and reliability

Key Lesson: The strongest systems are built on relationships.

The Stakes: To build a credible initiative at the intersection of AI and human potential—inside a culture with strong norms—you need legitimacy, governance, and a story that can attract serious supporters without feeling extractive.

The Approach:

• Defined platform: Playa AI as lens on co-evolution of AI and human potential through art
• Designed participation mechanics: installation in Center Camp for AI-using artists
• Built coalition: securing buy-in from Eric Schmidt, Sam Altman before public name usage
• Orchestrated cross-camp council formation
• Developed donor/funder tier structures

Results: Platform concept defined, coalition strategy formed, governance structure established

Key Lesson: Cultural systems need governance as much as they need vision.

Promise: Build an "insight engine" that turns bio/brain data into behavior—without drowning users in dashboards.

Audience gets:

• Practical model for signal → insight → action loops
• How higher-quality sensing changes possible interventions
• Framework for shipping "clarity moments" at scale

Best for: healthtech founders, performance coaches, wearable/BCI teams, behavior-change product leaders

Promise: Convert one compelling demo into an internal story leadership can repeat, defend, and fund.

Audience gets:

• The "pilot narrative" template: what to measure, capture, package
• How to design feedback loops that produce proof
• Wedge strategy for remote teams: community + consistency

Best for: enterprise wellness, HR/People Ops, innovation leads, B2B founders selling new categories

Promise: Make frontier work believable before the category is widely understood—without over-claiming.

Audience gets:

• The credibility stack: validators, artifacts, sequencing proof
• How to package "real work" into legible evidence
• Playbook for high-stakes meetings where trust must be earned fast

Best for: frontier tech founders, investors/partners, R&D teams, product leaders launching new categories

Signal → Stage Advisory

8–12 weeks of weekly strategy sessions + async artifact review. You get: a defendable positioning thesis, demo-first story, community engine plan, proof ladder, and partner map.

Outcome: Pilot design + rollout for gyms/brands/employers

Keynotes & Workshops

Tailored sessions on AI x Human Performance, Immersive Tech x Behavior Change, or Building Credibility in Frontier Tech. Designed for emotional resonance and practical takeaway.

Outcome: Clarity and momentum for your team or audience

Proof Ladder Sprint

Targeted work on your narrative, demo capture, or community strategy. High-impact interventions to get you to your next milestone faster.

Outcome: Stronger artifacts and clear next steps