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This blog is about what I am learning in my businesses, and my quest to create value. I hope you'll find some!


Jumpstarting your Adwords campaigns via competitive analysis using Google Preview Tool


In this post I’m going to explain a nice way of jumpstarting your adwords campaigns using the Adwords Preview Tool.

This process will allow you to take advantage of optimizations established advertisers have made over years of running their search marketing campaigns.

While this technique can be augmented even further by using paid tools such as¬†SpuFu,¬†there¬†is¬†plenty¬†you¬†can¬†do¬†using¬†Google’s¬†Preview¬†Tool.

To start, type “preview tool” into Google and click on the first result.

You will now be able to simulate a search on any of the Google top level domains, as if you were performing a Google search in a specific country.

This is useful for several reasons:

The tool itself is self explanatory, be sure to choose the right country specific Google site, the right language, then the geography you would like to simulate being in.

This gives you lots of flexibility; for example you could simulate yourself as being in Los Angeles, searching on Google New Zealand ( in a French language browser (the need to peform esoteric queries like that is rare, for 99% of cases just use the obvious language and matching Google site!)

Here is an example search for the keyword “competitive analysis” in New York:

As you can see, there is only one advertiser bidding on this particular keyword!

One of the weaknesses of this technique is that Google doesn’t allow you to click on the ad to see the advertiser’s landing page, but never fear dear reader, a solution to that will be covered in a future post ūüôā

Try testing what similar advertisers to you are doing in various markets! Note their ads and test them against your own best performers. Don’t forget about other languages with the help of Google Translate too!

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