What if… …furniture buyers picked up components in flat pack form from a large warehouse and assembled the products themselves in their homes? What is common practice today was unthinkable until IKEA introduced the concept in the 1960’s. …airlines didn’t buy engines for their airplanes, but paid for every hour an engine runs? That [...]
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Introducing your big idea shouldn’t take more than 1 minute, says Klaff. Your target hasn’t shown interest yet, so don’t dive into the details. He recommends using a pattern called the idea introduction pattern to generate interest in the target. This pattern was developed by venture capitalist Geoff Moore in 1999. Here [...]
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In this post I am going to show a way to reverse engineer Google Display Network (banner) campaigns, to see what other advertisers (competitors) are doing on the Display Network and generate ideas for your own campaigns. The Google Display Network has one of the greatest reaches of any marketing channel, and is a huge opportunity for [...]
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A Wise Person knows: When and how to make “the exception to every rule.” When and how to improvise. How to use these moral skills in pursuit of the right aims. Most importantly, according to Schwartz, a Wise Person is made and not born.
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In this post I will summarise a couple of the key concepts found in the book I’m currently reading called “Pitch Anything” by Oren Klaff. The book is fundamentally about how the author pitches high value ($1M-40M) opportunities to investors, but I believe the concepts are applicable across many other areas of human [...]
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“There are two types of companies: those that work hard to charge customers more, and those that work hard to charge customers less. Both approaches can work. We are firmly in the second camp.” – Jeff Bezos, CEO and Founder of Amazon.com I’m pleased to note that by definition, at least 2 of my companies are in line with Jeff [...]
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This post will explore how to align a team around a particular direction to improve performance. The basic steps are as follows: Create mission / vision statements that show the purpose and direction of the team Set clear and achievable goals both for the team as a whole and for individual team members Team managers must set the [...]
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I would like to share something with you that I have been studying lately which I have been finding very useful, and I think will help you as well… It’s called the The Personal MBA & it’s a book written by an Internet celebrity of sorts, Josh Kaufmann. He became famous from his website www.personalmba.com, which is [...]
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I came to the psychology of human misjudgment almost against my will; I rejected it until I realized that my attitude was costing me a lot of money, and reduced my ability to help everything I loved. – Charles Munger Charles Munger says, “If you want to avoid irrationality, it helps to understand the quirks in your own mental [...]
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