Approximately 80% of top performers have some kind of meditation practice, according to Tim Ferris, who gained close access to a wide variety of such people due to the success of his writing career and podcast. I’ve known that meditation is a critical habit for years but have simply not been able to implement it, until half way through [...]
aaa
I’d like to share with you a work optimization method called “The Pomodoro Technique”. The basic principle is to focus for a 25 minute period (a “pomodoro”) on a single task with the help of a timer, traditionally the tomato shaped cooking timer (pomodoro is tomato in Italian). After completing an [...]
aaa
The study of “happiness” (happiology?) is one of my main areas of interest.  I’ve read multiple specialized books on the matter by people who’ve dedicated their lives to its study, such as: The How of Happiness: A Scientific Approach to Getting the Life You Want The Happiness Hypothesis: Finding Modern Truth in Ancient Wisdom [...]
aaa
No matter what you do in life (unless maybe you’re a buddhist monk) by systematically using checklists you can eliminate errors and oversights, and improve your results. This is the main premise of the book The Checklist Manifesto by Atul Gawande. He uses fascinating examples from medicine, aviation and even VC investing to [...]
aaa
In this post I’m going to explain a nice way of jumpstarting your adwords campaigns using the Adwords Preview Tool. This process will allow you to take advantage of optimizations established advertisers have made over years of running their search marketing campaigns. While this technique can be augmented even further by using paid [...]
aaa
In this post I am going to describe a technique I have found useful for finding the right sub-contractor for a job with minimal effort. Picture yourself in this situation: you have something you need done & you need to find the right person for the job. Your first step is to head over to Elance or Odesk & post a job description, [...]
aaa
In this post I will be presenting a pattern for positioning yourself and your offer as the most important element in the deal, as opposed to your prospect. The objective of this technique is to get the target to chase you, instead of you chasing the target. Here is the pattern: We have one of the better offers in the market. Don’t [...]
aaa
In this post I am going to show a way to reverse engineer Google Display Network (banner) campaigns, to see what other advertisers (competitors) are doing on the Display Network and generate ideas for your own campaigns. The Google Display Network has one of the greatest reaches of any marketing channel, and is a huge opportunity for [...]
aaa