alex azzi's blog

Who am I?


I'm Alex Azzi, I'm an entrepreneur & internet marketer living between Dubai, Beirut & London.

Recent Posts


Wisdom

Stay humble

Filing under the “staying humble” category is this image I stumbled upon from Tim Urban of Wait But Why. As he writes: A really starry sky seems vast—but all we’re looking at is our very local neighborhood. On the very best nights, we can see up to about 2,500 stars (roughly one hundred-millionth of the stars in our galaxy), [...]

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Want to be more happy?

The study of “happiness” (happiology?) is one of my main areas of interest.  I’ve read multiple specialized books on the matter by people who’ve dedicated their lives to its study, such as: The How of Happiness: A Scientific Approach to Getting the Life You Want The Happiness Hypothesis: Finding Modern Truth in Ancient Wisdom [...]

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10x thinking and why 10x improvement is easier than 10%

 An idea I picked up recently from Larry Page and Google X via the Singularity Crew is the concept of “10x thinking”. Mostly, when people are trying to improve something, they aim for a 10% improvement. Setting your target at 10% will get a 2% to 5% improvement, if you’re lucky. The culture that Larry Page has tried to instill in [...]

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Resources versus resourcefulness and the launch of the Kenneth Cole fashion brand

A nice idea I recently picked up from a guru I follow called Dan Kennedy is the concept of resources versus resourcefulness. It is echoed by some of Peter Diamandis’s laws. Among the most common complaints / self-limiting beliefs you will find around and inside you are the following: “I don’t have the money .. “I don’t have the time .. [...]

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